• Current situation
    • Driven by popn growth, consumption, depletion of resources etc.
    • Role of organisations in contributing to these factors ie. corporations sending the wrong signals
      • Advertisements – creating “destructive illusions”
      • Govts also sending the wrong signals – also driven by corporations
      • (Eg. Tobacco Industry)
    • We don’t even have enough resources to support 6B people – how can we support 9B people?
      • Why 9B people?
  • Can we change our current trajectory?
    • By using initiatives from organisations such as “green computing” and sustainability measures
    • Initiatives such as “Green cities” etc are oriented toward growth which is not sustainable – there is no such thing as “smart growth” (Al Bartlett)
    • However, are these initiatives really going to make a big impact?
      • No because they are not addressing the fundamental problems
      • These measures can be considered as “shifting the burden archetypes”
      • We are deluding ourselves as individuals and corporations into thinking that we are really making a change
      • However, although these measures may not bring absolute change, they do raise awareness
  • What needs to be done?
    • Need to change our perceptions of prosperity and success? But how?
    • “A consumer society cannot be transformed into a conserver society without structural change” – Graeme Taylor – Evolution’s Edge.
      • What are these structural changes?
Advertisement